Our partners at Webex by Cisco wanted to showcase their partnership with McLaren Formula 1 Racing Team, and how real-time insights allow the team to plan and execute their strategy before and during race day using the latest technology. The challenge was telling a tech-heavy story with passion and personality, and tying in to the energy and excitement of F1 Racing using only original interview & on-site corporate B-roll combined with existing racing elements. The results were a smashing success - view the full series here:
Japan: https://lnkd.in/gWTGBtYC
Mexico: https://lnkd.in/gp6hhSFp
Brazil: https://lnkd.in/g8V8dYZv
Creative Director: Tim Murphy
Producer/Director: Andy Gray
Japan: https://lnkd.in/gWTGBtYC
Mexico: https://lnkd.in/gp6hhSFp
Brazil: https://lnkd.in/g8V8dYZv
Creative Director: Tim Murphy
Producer/Director: Andy Gray