Our global food manufacturing client OSI wanted to evolve their Food Safety Always internal awareness campaign to be less corporate and more approachable. We developed two options for an animated mascot who could embody cleanliness and the FSA program's core values: LOOK OUT. SPEAK UP. ACT NOW.
Since OSI is a multinational corporation, these were executed as mythical creatures separate from any single culture, accompanied by a visual language for each which would transcend language barriers and communicate these values globally.
These concepts were put on hold indefinitely due to budget cuts