Our client, Mayflower, wanted a visually interesting way to communicate various statistics associated with spring cleaning across different generations. Our solution was to create a cast of animated characters interacting with dynamic text, as well as a series of generation-specific infographics.
Social media video
Social media graphic #1. Post copy: According to Mayflower, millennials (25%) are significantly more likely than Generation X (14%) and baby boomers (9%) to say they always live minimally.
Social media graphic #2. Post copy: Generation X (60%) is more likely than millennials (53%) to put an heirloom in a safe place to pass along someday.
Social Media graphic #3. Post copy: Baby boomers (49%) are significantly more likely than millennials (39%) to stop themselves from decluttering for fear they might need an item again one day.