Mayflower wanted a visually interesting way to communicate various statistics associated with spring cleaning across different generations. Our solution was to create a cast of animated characters interacting with dynamic text, as well as a series of generation-specific infographics.
Social media video
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/5b1f7198-34df-424b-9f47-ebf3ce7611be_rw_1200.jpg?h=b49ca569b96299e1e57cfccd77f2426a)
Social media graphic #1. Post copy: According to Mayflower, millennials (25%) are significantly more likely than Generation X (14%) and baby boomers (9%) to say they always live minimally.
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/7a769f88-54ef-4299-9b49-48a5437a53e9_rw_1200.jpg?h=087dd4c00984eb71264762cce060d746)
Social media graphic #2. Post copy: Generation X (60%) is more likely than millennials (53%) to put an heirloom in a safe place to pass along someday.
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/24a6119b-4312-4e03-be97-8f81086ef434_rw_1200.jpg?h=88df6eac0fce7751110c2fbc4e6f29ee)
Social Media graphic #3. Post copy: Baby boomers (49%) are significantly more likely than millennials (39%) to stop themselves from decluttering for fear they might need an item again one day.