Most people know the 4 C's of diamond shopping: cut, color, clarity and carat weight. Helzberg Diamonds wanted to educate consumers on a 5th C - "Choice" - courtesty of their new lab-grown diamonds, which offer the same quality at a more affordable price.
We had NFL star Travis Kelce thrill a contest winner by meeting him at Helzberg to learn about lab-grown diamonds and help him pick out a ring to propose to his girlfriend.
Creative Director: Tim Murphy
Producer: Dan Pisciotta
