Bass Pro wanted a cost-effective marketing kit to entice cross-merchandising partners to do business with them. Our creative strategy was to create several options of kit concepts primarily using as many in-store materials from Bass Pro Shops as possible.
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/7961ea6df3af30e979730490_rw_600.jpg?h=56bb419eccd2e5871ab48edb3e69c6c9)
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/bfe35e2a5f766e621d35ee8f_rw_1200.png?h=7c81da16d5b6f29dd83391b9d127f2d1)
Designer/CD: Tim Murphy
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/4a8ee560d30f36093bb24038_rw_1200.png?h=0a48de099d7e51a8a0dfe6bd7d266e43)
Designer/CD: Tim Murphy
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/15eb3eb3cb5c24b889310a49_rw_1200.png?h=327edb31fa7216e5137d7ae661806892)
Designer: Juan Hurtado; CD: Tim Murphy
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/d8db2edae1e32c70109e8443_rw_1200.png?h=fcb4e8acf8661693c16c4587dc7163e6)
Designer: Juan Hurtado; CD: Tim Murphy
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/3573ece4b6fb1d9904efdca5_rw_1200.png?h=d20fe3c4d57ba52019154243fc6d57af)
Designer: Steve Hicks; CD: Tim Murphy
![](https://cdn.myportfolio.com/ea9a3b52cd740f4985b1b92129a0d0df/759bb6ff3598f25882eabc6f_rw_1200.png?h=31bf9f6aa6d95e7eb7f9f830e2e3857a)
Designer: Steve Hicks; CD: Tim Murphy