The American Gas Association wanted to counter-balance negative press about natural gas by educating the public on its many positive aspects. To this end, we created an informative, approachable animation to communicate potentially dry information in an engaging format. The results were overwhelmingly positive, with 5M+ total impressions and 955K video completions over a 2-month period, extremely high for an advocacy ad.
WINNER! Telly Award: Non-broadcast / Craft - Motion graphics/design